#INFOGRAPHIC DESIGNS HOW TO#

There’s a reason illustration is so popular. Great for: Character depiction, conveying abstract concepts or themes Using food as a metaphor, we brought the concept to life through engaging (and mouth-watering) food photography. In fact, it can be a great way to add depth and texture to a design, especially when incorporated into data visualizations.Įxample: We collaborated with LinkedIn to create a photo-heavy infographic visualizing the perfect content marketing mix. But photography doesn’t always have to feature humans. Humans emotionally respond to other humans, so including photography that features people can be a nice way to help the viewer connect or empathize. Great for: Adding human emotion, data visualization If you are creating a small infographic series, telling a straightforward story, or trying to keep focus on data visualization, this old-school technique is a great option.Įxample: This infographic design for Number26 features simple visuals that tell the story of the company’s first year. In a world of bright colors and elaborate data visualization, a simple line art infographic can be a refreshing change of pace. The number one rule for infographic design (and all content marketing, really) is that it’s always better to do something small well than something elaborate half-assed. Great for: Clean data visualization, simple illustrations If you’re ready to challenge yourself creatively, here are seven great examples of infographic design to inspire you. There are all sorts of creative ways to transform your infographics from simple numbers to beautiful pieces of content. But that doesn’t mean you have to limit yourself. No matter what design style you experiment with, you need to hit all three.

#INFOGRAPHIC DESIGNS HOW TO#

Find out how to make sure your infographics stick to your visual language. Just because you mix up your design style doesn’t mean you have to stray from your core brand identity.

Does it reflect your brand? Good branded content is consistent and easy to identify.

Find out how to design common charts and graphs, and how to avoid the most common mistakes in infographic design.

Are you following best practices? Whether you’re designing detailed data visualizations or a simple graphic for social media, applying strong design principles will help you increase the appeal, comprehension, and retention of the information.

When copy and design work symbiotically, you can make a stronger impact on the viewer.

Does it support the story? The best infographic design reinforces the core story through every design element-color, type, hierarchy, imagery, etc.

If you’re not sure if your design is up to par, there are three specific questions you can ask. Good design is intentional, meant to enhance the viewer’s experience from start to finish. Just because you slap some pictures and words together doesn’t mean you’ve created a great infographic. Luckily, if you’re feeling uninspired, we have a few suggestions to help you elevate your infographics, challenge your creativity, and create truly compelling content. And if you want to continue to engage people with quality content, you need to mix it up sometimes. While it’s great to have your own style, it’s easy to get stale. The problem is we see a lot of brands stuck in a creative rut, creating the same types of infographics over and over.

Where we were once drowning in a wave of brightly colored/borderline clipart cartoons, many infographic designers have matured, offering us museum-worthy data visualizations and tasteful illustrations that bring the story to life.

Infographic design has come a long way since the early 2000s.

Infographic designs